Recently, the authoritative industrial report on the development of China’s sports goods industry in 2026 was released. The data shows that the overall market scale of China's sports equipment industry has reached 285 billion RMB in 2026, with a year-on-year growth of 8.2%. The fitness equipment sector stands out prominently, achieving a market size of over 120 billion RMB and accounting for 42% of the total sports equipment market, becoming the core growth driver of the sports industry. With the in-depth implementation of the national fitness strategy and the growing demand for home fitness and professional gym training, three major segmented tracks including lightweight home fitness equipment, commercial intelligent training devices and outdoor public fitness facilities continue to expand. Intelligent upgrading, scenario-based segmentation and eco-friendly intelligent manufacturing will dominate the future development of the fitness equipment industry, bringing huge incremental opportunities for domestic brands to expand domestic channels and global markets.

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